Story Lab
A membership for small business owners who want to market their work through storytelling — not shouting.
You already have everything you need to tell a compelling story.
You just haven't been given the space to find it yet.
What is it?
A small, intimate online group. Real work.
We meet fortnightly via Google Meet:
Coaching Lab sessions — each with a clear focus from a tried-and-tested storytelling methodology. Every session ends with a practical tool you take away and use straight away.
Alternating with
Study Rooms — optional, no new material. A quiet space to ask questions, share work, and do it all in good company.
Maximum 10 people. Private WhatsApp group between sessions.
What you get
After just a few weeks you'll begin to build and identify:
- Your Core Story — the foundational narrative that anchors everything you create
- A clear, deep picture of the people you most want to serve
- A Story Bank to draw from every time you sit down to write
- A simple method for turning everyday moments into marketing that connects
- Practical tools to use in your own business
- A brand voice that sounds unmistakably like you
Why storytelling?
We live in a world flooded with AI-generated content. And yet human stories still stop people in their tracks — because the neuroscience is clear: narrative builds connection and trust in a way that information alone simply cannot.
Storytelling is one of the oldest human activities. Story Lab is built on that foundation — not a trend, not a tactic. Something much older and more reliable.
Story Lab is for you if:
- You run your own business and your marketing doesn't feel like you
- You struggle to know what to write every time you sit down to pen a post or an article
- You know you have stories worth telling but aren't sure how to shape them
- You want to work with people who genuinely get you, and you them
- You want a small, thoughtful group — not a big anonymous programme
- You're ready to show up, do the work, and be genuinely seen