Story Lab
A three-month pilot for small business owners who want to market their work through storytelling — not shouting.
You already have everything you need to tell a compelling story.
You just haven't been given the space to find it yet.
£37 monthly: Pilot rate — price increases when Story Lab opens publicly.
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What is it?
A small, intimate online group. Three months. Real work.
We meet fortnightly via Google Meet:
Coaching sessions (6) — each with a clear focus from a tried-and-tested storytelling methodology. Every session ends with a practical tool you take away and use straight away.
Alternating with
Study Rooms (6) — optional, no new material. A quiet space to ask questions, share work, and do it all in good company.
Maximum 10 people. Private WhatsApp group between sessions.
What you get
By the end of three months you'll have:
- Your Core Story — the foundational narrative that anchors everything you create
- A clear, deep picture of the people you most want to serve
- A Story Bank to draw from every time you sit down to write
- A simple method for turning everyday moments into marketing that connects
- Practical tools to use in your own business
- A brand voice that sounds unmistakably like you
Why storytelling?
We live in a world flooded with AI-generated content. And yet human stories still stop people in their tracks — because the neuroscience is clear: narrative builds connection and trust in a way that information alone simply cannot.
Storytelling is one of the oldest human activities. Story Lab is built on that foundation — not a trend, not a tactic. Something much older and more reliable.
Story Lab is for you if:
- You run your own business and your marketing doesn't feel like you
- You know you have stories worth telling but aren't sure how to shape them
- You want a small, thoughtful group — not a big anonymous programme
- You're ready to show up, do the work, and be genuinely seen